MatomoCamp 2023 - The Intersection of Analytics and Privacy

MatomoCamp 2023 - The Intersection of Analytics and Privacy

Are you an advocate for digital privacy? Do you thrive on open-source technology? Searching for a web analytics platform that respects your privacy? Then Matomo Camp 2023 is where you need to be the next couple of days. As an online event centered around Matomo Analytics—the leading open-source digital analytics solution—Matomo Camp promises to be a convergence of ideas, expertise, and a shared vision for a web analytics platform that respects your privacy.

Our enagement at MatomoCamp

At Matomo Camp, you can expect to dive into around 40 talks spread across two days. These sessions are tailored for both Matomo veterans and newcomers, with presentations in English, French, German, and Italian. The topics are diverse, ranging from technical deep dives to strategic discussions on leveraging Matomo for business and personal use. The best part? No tickets or sign-ups are required; the whole event is live-streamed for your convenience.

This year, our team members continue the tradition of active participation in the Matomo ecosystem. That is why I will be moderating sessions also in this edition on the second day of the conference, ensuring a seamless and engaging experience for all attendees.

About Matomo Analytics

Matomo, unlike its more well-known counterpart, Google Analytics, is built from the ground up with user privacy as a cornerstone. In a digital landscape increasingly wary of big tech’s data practices, Matomo is the go-to solution. Google has been criticized for practices such as universally tracking users across services, which has led to a deterioration of trust. Matomo offers a stark contrast, giving full data ownership to users and a full arsenal of privacy-focused features like robust data anonymization options, customizable deletion of old visitor logs, and the ability to host on your own premises—ensuring compliance with stringent data protection laws like GDPR and CCPA.

Matomo’s platform is not only privacy-centric but also rivals the accuracy of Google Analytics, dispelling the myth that privacy comes at the cost of convenience. It offers an all-in-one solution, tracking a wide array of data without the need for additional setups or integrations, which are often necessary with Google Analytics. This translates to a reduction in complexity and costs, making Matomo an economically savvy choice.

Furthermore, Matomo’s open-source nature guarantees that you can inspect and understand the software you are using, unlike Google-centric services that might prioritize their own ecosystems. This transparency fosters trust and a sense of community among its users.

Join Matomo Camp 2023

At Cloud68.co, we believe Matomo Camp 2023 is a great opportunity for anyone involved in the Matomo ecosystem to come together, exchange ideas, and enhance this open-source platform. It’s not just a conference; it’s a collective effort to push for a privacy-respecting web analytics world.

Ready to join the forefront of privacy-focused analytics? Head over to MatomoCamp.org to learn more about the event and the agenda. Register now and be part of the movement shaping the future of digital analytics. Let’s gather, learn, and contribute to making Matomo even better.